Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
An online identity is a distinct identity that is established by engaging in activities online. This includes:

1. Creating a website
2. Blogging
3. Engaging on social media
4. Posting comments or reviews

Here are some tips to manage your online identity:

• Create positive content: Since many aspects of online identity management fall outside of your control, it is a good idea to focus on what you can control. This means creating lots of positive content, whether that is blog posts, web pages, social media posts, guest contributions on other established websites in your niche, or creating videos. If you create and promote quality content about yourself, you can cause it to rise in search results and effectively push down any negative content that may be lurking in Google’s databases

• Gain control over your reviews: Even if you’re experiencing negative reviews, there are still steps you can take to redeem your star-rating. Start by honestly assessing your service and products. Are there any gaps or room for improvement? If so, start by improving your overall customer experience. Then, take to the review sites to remedy individual situations. Remember to respond to negative reviews with a level head, and try to turn each negative experience into a positive one. Most reviewers are willing to modify their review if they feel their problem has been solved. Read some of our tips for dealing with negative reviews here

• Monitor social media: Social media moves at such a rapid pace that just one negative tweet can quickly gain traction and reach thousands of people. This is why it’s important to invest in social media monitoring to identify threats to your online identity before they have a chance to reach more people.

• Manage Wikipedia: Managing a Wikipedia page is no small feat. If your business has one, keep a watchful eye on what people are adding to it. If edits are needed, consider hiring a professional Wikipedia editor before taking a DIY approach. Here is a blog article in which we dive into all of the reasons why this is a good option for most. Don't have a page? Check out these free Wikipedia alternatives.